Summer campaign showcase: how charities used Impact Stack to mobilise supporters

It was a busy few months for the campaigning world, with major political changes creating both challenges and opportunities, from new Prime Minister Andy Burnham taking office to newly elected representatives in Scotland and Wales.

Campaigners across the sector adapted their work to these new political targets through petitions and email-to-target actions, while continuing to mobilise supporters around issues dominating the headlines, including unprecedented heatwaves driven by the climate crisis and growing far-right hostility towards migrants and refugees.

Here’s a snapshot of some of those campaigns, celebrating the work behind them and offering inspiration for your own supporter actions. Each one includes ideas and approaches you could adapt for your own campaigns. How could you use them?

Charity petition campaigns targeting the new UK Government

Safe Passage International
Action: Sign the petition: Stop the attack on refugee family reunion

Rewilding Britain
Action: Tell UK Government: We must rewild to recover from extreme weather

Tip: We love how this uses Impact Stack features to create a visually appealing petition letter, with the option to read the full letter.

Friends of the Earth
Action: Tell Andy Burnham: Save the North Sea from plastic pellet disaster

Email-to-target campaigns targeting Scottish and Welsh politicians

The Brain Tumour Charity
Action: Demand your MS takes action on brain tumours.

Tip: This action asks supporters to add a personal message to their Member of the Senedd on why action on brain tumours diagnosis and care matters to them, making the email more compelling.

Breast Cancer Now
Action: Ask your MSPs to Wear It Pink in the Scottish parliament.

Tip: We love how this action uses an expandable section that keeps extra information hidden until a supporter choose to view it, alongside a bold block quote to make the action more engaging and easier to read.

Leukaemia UK
Action: Help to make sure leukaemia is on the agenda in Wales

Tip: Supporters are asked via a radio button whether they have a personal connection to leukaemia. If yes, they are asked to add more information about their leukaemia experience, which helps personalise the email to their Member of the Senedd.

Flexible forms help charities and unions engage supporters

Flexible forms give you more flexibility to engage supporters and gather information, from collecting messages and stories to asking questions.

Open Up Music
Action: Congratulate young disabled musicians on their BBC Proms debut
Action type: Send a message

Fórsa
Action: Solidarity messages: Perfusionists
Action type: Send a message perfusionists (highly skilled healthcare professionals who operate heart-lung machines during life-saving surgery) on strike.

Praxis
Action: Do you want to stand up for migrants and refugees this summer? Sign up to the Summer of Solidarity free email course
Action type: Sign up for an email course

Transform Trade
Action: 5 surprising ways trade shapes the world
Action type: Sign up for an email series

Tip: Tailored email journeys like these from Transform Trade and Praxis are a great way to deepen supporters’ knowledge of the issues your charity or non-profit works on, helping prime them to take further action.