You are already using Optimizely or planning on rolling it out as email marketing platform for your organisation? Impact Stack can integrate very well with Optimizely giving you the full range of features of both platforms.
Impact Stack follows a “best in class” technology approach so your organisation can stay agile.
What is Optimizely?
Optimizely has a well established reputation as a split testing tool and has recently released powerful email marketing tools (after acquiring a platform formerly known as EPI-Server). It has sophisticated automation tools and can handle large volumes.
When combining Optimizely with a dedicated campaigning and advocacy tool such as Impact Stack you can launch new actions, mobilise your supporters and pressure your opponents.
Launching a petition is a matter of minutes and with integrations all your supporter data will be automatically synced with Optimizely. This way you have the best system for petitions and the best system of email marketing.
Find out more about our mobilisation and campaigning features
How does the integration with Optimizely work?
Impact Stack allows your supporters to subscribe to email lists when taking action or making a donation online. Our email marketing integrations, such as the one with Optimizely, are set up by our team of technical experts as part of the onboarding stage.
Once set up all contact information, including segments, will be transferred to the email marketing system within seconds. On each action you set up you can choose what lists to subscribe supporters to. You can also control if a double-opt-in procedure should be carried out by the email marketing tool.
The data of existing contacts on your email list will be automatically updated so you can create automated email journeys or highly targeted email sends. This can include constituency information, segmentation data as well as tracking data from the point of recruitment.
How Impact Stack can help your organisation
Impact Stack is a platform for digital mobilisation. Charities, unions and non-profits across the UK and Europe use our platform to create real-world impact.
You can launch online actions, such as petitions, donation pages and grow your supporter base.
But you will benefit from the same smooth data flows when using Impact Stack for other touchpoints such as event registrations, simple surveys and contact forms.
Our platform is built to play well with all the tools you already love and use. Through our integrations with tools such as Optimizely data is never trapped in one system. You can automate your data flows and spend more time thinking about how to engage your supporters instead.
Want to find out more?